Top Designer Showcase From Milan Fashion Week

Written by on September 28, 2019

avantgardeintl catwalk experts bring you the top designer showcases from Milan Fashion Week. from utilitarian tailoring to lower heeled footwear. The environmental impact of the fashion industry on the wider world was also addressed via the use upcycled or recycled materials and in Marni’s case by reusing and repurposing the staging and props from previous events.
Fendi and Max Mara celebrated the power of women, putting a feminine spin on menswear and tapping into the current crop of female anti-heroines in popular culture. Contemporary nature prints rendered by hand highlighted the eco ethos behind Marni’s show, that aimed to minimise the brand’s carbon footprint using recycled and organic components.


Fendi’s first ready-to-wear collection under the stewardship of Silvia Venturini Fendi borrowed from the boys with a blend of oversized, boxy tailoring, utilitywear and shirting interspersed with splashes of Hawaii coming through in the tropical botanical prints. Fur, shearling and fabric, mixed up and bonded together, amplified the luxury appeal of practical quilted jackets and bathrobe-style coats.

Max Mara

Thrillers and the shady world of espionage inspired the Max Mara show as female assassins stalked the Max Mara runway in sharp tailoring and crisp shirting. Clean, slim lines were interjected with pops of colour provided by stiletto courts. Silk evening dresses in pastel tones accessorized with matching caps combined high octane, dangerous glamour with a utilitarian functionality.


Images courtesy of Trendstop, left to right: Marni, all Spring/Summer 2020.

Images courtesy of Trendstop, left to right: Marni, all Spring/Summer 2020.

Following on from his recycling-led menswear collection back in June, Marni’s Francesco Risso continued the theme, repurposing the backdrop from the previous event and utilising archived overstock for many of the garments on display. Organic fabrics draped and ballooned, referencing ocean life, interspersed with bold hand-painted foliage motifs on statement outerwear.

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