Ghana launches Covid-19-inspired fashion print designs
Written by olucapri on July 8, 2020
Ghanaian people are known for the love for African fabrics, especially the ones made in Ghana. And with the impression of covid-19 on the fashion industry, the Ghana Textiles Printing (GTP) has just created a fabric to keep the impact of coronavirus in memory.
“[We] put a positive twist on a negative phenomenon” Stephen Badu, from Ghana Textiles Printing (GTP), told BBC Focus on Africa radio.
The new fabrics have symbols like padlocks, keys and planes to reflect some of the measures implemented to curb the spread of coronavirus.
African prints are popular in Ghana and many workers wear them on Fridays.
Two of Ghana’s main metropolitan areas were in lockdown in April – and nationwide there was a ban on public gatherings and the closure of borders.
Restrictions have since been eased – though strict social-distancing measures are in place, especially in churches – and it is a criminal offence not to wear a face mask in public.
“We are a business that tells stories and we tells our stories through our designs,” Mr Badu, GTP’s marketing director, said.
“We believe that it is going to leave a mark in the history of the world, and it’s important that generations that come after us get to know that once upon a time, such a phenomenon occurred.”
Some of the new GTP designs have glasses on them – similar to the signature ones worn by Ghana’s President Nana Akufo-Addo, who has been giving regular updates on the virus.